Making Mazda Matter

Dynamic and Cost-Effective Design

At Mazda, Driving Matters®. And to make sure that Mazda mattered to everyone attending the Mazda road show, Pulse Studio designed both a general session presentation and an internal car expo. To dynamically (and cost effectively) repurpose a full range of cars, from the Mazda 3 to the high-end Formula 1, we repurposed previously used expo structures. To create a unique and unforgettable environment, we added a large cyc surround the audience, with all event elements branded with Mazda’s Sky Active Technology.