Mobile Tour – Parking Lot Showcase

Roadmap to Success

Proctor and Gamble wanted a custom trailer for a mobile marketing campaign. The trailer was to be placed in well-traveled parking lots. Here, the event experience would engage consumers entering and exiting the store to which they had traveled.

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You fit all that in there?

Once parked, the trailer was opened with a home’s interior brought outside to showcase specific products. For this event, we focused on the bathroom, utility room and nursery, highlighting the all of the P&G brands that could be used in those areas. A video screen showed branded content videos and consumer interviews. At the client’s request, iPad stations were strategically placed in the area. Here brand ambassadors would help sign people up for P&G reward membership. Once we had completed the design for the mobile marketing campaign experience, we were asked to translate the design into a 10’x10’ area.